Advanced pricing analytics and revenue research

Turn your pricing and revenue data
into clear, actionable answers.

Send us your transactional and usage data. Our expert-led, AI-assisted analysis turns it into an interactive report and a ready-to-use Excel workbook, highlighting pricing gaps, retention risks and the most actionable growth opportunities. No lengthy consulting engagement - just clear evidence of where revenue may be leaking, and where it can grow.

We sign an NDA before you share any data.

150+
projects delivered
$500M+
client revenue influenced
15X
average ROI

You suspect pricing is leaving money on the table. You just can't prove it yet.

The answers are already in your MRR, churn and usage data - but they're buried across exports, spreadsheets and disconnected systems. A focused, rigorous analysis shows where you may be undercharging, where revenue could be leaking, and which issues to address first.

Expert-led analysis, powered by our AI Pricing Tool

What the pricing diagnostic covers

We analyze your subscription data across four connected areas - pricing structure, retention, product usage and customer segmentation. By cross-checking findings across these areas, we separate meaningful commercial signals from statistical noise.

Pricing structure

Tier gaps, ARPA by plan, pricing logic and missing offers that may be limiting upgrade revenue.

Retention & churn

NDR, GDR, cohort survival by plan, churn rates and whether the strongest growth opportunity lies in expansion revenue or new customer acquisition.

Usage & fit

Feature adoption and usage patterns, underutilization signals, transaction ceilings and plan limits that may be restricting customer growth.

Segmentation

Data-driven customer segments, revenue concentration, value leakage and accounts with strong upsell potential - with recommended actions for each group.

Two ready-to-use deliverables. No implementation required.

Interactive HTML report

A single, self-contained file that opens in any browser and is easy to share internally. Headline KPIs are presented first, followed by interactive charts and written insights structured like a consultant's memo - not a raw dashboard.

Excel workbook

Every underlying table from the report, clearly structured and labeled: monthly MRR, MRR by plan, cohort churn, survival, CLV, customer segments, revenue concentration and more. Ready to filter and pivot, and easy to incorporate into your internal models.

Optional add-on: an editable slide deck with the key charts.

Beautiful enough to send to your board.
Rigorous enough to act on.

Below are selected examples from a typical report: interactive charts, pricing benchmarks and a read on pricing health.

And this is only a small part of the full analysis.

These are just a handful of views from a typical report. A full diagnostic includes 7+ sections and dozens of charts, tables and written recommendations.

View a sample report

Real output, shown on sample data.

Plus a complete Excel workbook with ready-made summaries

Beyond the charts, every number behind the report ships as a structured Excel workbook (REPORT_SUMMARY.xlsx), with the key findings already summarized, so your team can start working with the results immediately.

Share it with finance for the underlying numbers, product for customer and usage segments, and leadership for the executive summary.

  • A table of contents and a dedicated charts tab make the workbook easy to navigate from the moment you open it.
  • Ready-made summaries: monthly MRR, MRR by plan, cohort churn, survival, CLV, customer segments, ARR YoY, revenue concentration and usage statistics.
  • Clean, labeled tables you can filter and pivot, and incorporate directly into your own models and board materials.

The metrics that actually move pricing decisions

MRRARRNew MRRExpansion MRRChurned MRRNDRGDRChurn rateARPACLVCohort survivalRevenue concentrationPlan mix and transitionsUsage segmentationPricing scenario modelingOptional competitor pricing benchmark

The kind of findings you'll get

Mind the gap. An $18k annual price difference between the Professional and Enterprise tiers may be too large for upgrade-ready customers. A mid-tier offer could capture accounts that have outgrown Professional but aren't ready for Enterprise.
Expansion, not acquisition. With NDR close to 99% and GDR at 98%, retention is relatively strong. The clearest near-term opportunity may lie in expansion within the existing customer base.
Concentration risk. The top 10% of customers generate around 35% of MRR, making renewal planning and account-level risk monitoring especially important.
Revenue predictability. Introducing an incentivized annual plan could improve revenue predictability and reduce renewal frequency.

Illustrative findings on sample data.

From data to answers in three steps

1

Sign an NDA

Confidentiality comes first. We sign an NDA before you share any data.

2

Send your data

Send a standard transactional export and, where available, product usage data. No system integration is required.

3

Get your diagnostic

Receive an interactive report and Excel workbook within days, followed by a focused walkthrough call.

To get started, all we need is a signed NDA and your data export.

Your data, handled like it's ours to protect

We start with an NDA, every time. The analysis uses only the fields required for the agreed scope of work, and - wherever possible - company identifiers are pseudonymized and personal data is removed before any dataset is used for AI-assisted analysis.

Backed by the pricing team behind $500M+ in client revenue

This diagnostic uses the same methodology we apply in full pricing engagements for B2B tech leaders - a direct way to see, in your own numbers, whether there's meaningful pricing upside, and a natural first step toward capturing it.

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